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Learn at Northwoods

Join us at our free website development and website design workshops held several times each month at Northwoods Software. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.

 Writing For The Web - Apr 24

Guidelines for copy, layout and usability
 

Reading computer screens is slower and harder than reading from paper.  If you want users to "get" your message, you need to write less text, write to be scanned and avoid marketing speak.  Research shows that users don't like to scroll -- however, there are a few important exceptions.  These are just a few of the topics covered in our free 'Writing For The Web' workshop.

The workshop will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.  This two hour free workshop is targeted at anyone who owns or works on a website.  It has been attended by thousands from the Milwaukee area.  Companies such as Baird, Snap-on, Johnson Controls, and the Archdiocese of Milwaukee have sent entire marketing teams.  (Why not?  It's free, and it's NOT a hidden sales pitch.)  Everyone will enjoy the "live looks" at web sites submitted from those in attendance.

Patrick Bieser, Founder of Northwoods, presents his common sense and sometimes humorous approach to creating a usable and content intelligent web site.  Patrick couples his 15 years of web experience with his research on the most successful sites on the Internet today into a high energy and provocative presentation.

We'll Cover:

  • Good Content vs. Bad Content.  How to Tell the Difference.
  • Selected Screen Shots Illustrating Key Points
  • Different Content for Different Page Types
  • 10 ways to Increase Traffic
  • Common Content Myths
  • SEO (Search Engine Optimization)
  • User Psychology Behaviors
  • Flash vs JQuery.  The Good and the Bad.
  • Navigation and Findability


Date

Thursday, April 24, 2014


Schedule

 8:15 to 8:30 Check-in and coffee selection
 8:30 to 11:00 Session Presentation, Q&A


Cost

 Free

 

location

Northwoods Software
1572 E Capitol Drive
Shorewood, WI  53211

REGISTER
 

Email or call 414-914-9100, press 0 and ask for Mary.


PRESENTER 

Patrick Bieser, Founder of Northwoods and a recognized local expert in the strategic use of websites and the Internet, will present his proven take on creating content optimized for both users and search engines.  

Patrick couples his technical expertise with high energy and humor in what will be an enjoyable and provocative presentation.

The information in this seminar has been gathered from Northwoods' work with clients like Briggs & Stratton, Ellsworth Adhesives, Mercola.com, Childrens Hospital, Snap-On Tool, Ziegler Co, City of Milwaukee, American International Group (AIG) and a great variety of other small and medium sized organizations.

Northwoods is the developer of Titan Content Management System (CMS) which offers powerful yet user friendly web authoring and editing for non-technical users.  Our Titan CMS blends high functionality with superior usability and ease-of-use.

Coming Soon: SEO - Planning Your Strategy - Apr 29

 

Not sure where to start with search engine optimization? Let our experts show you how to break down the steps of the SEO process. We’ll take you on a tour of our SEO Baseline analysis and share client examples from the starting gate to proven results.

What You'll Learn

  • The objectives of a SEO Baseline Analysis
  • The SEO Baseline Process
  • Results and Case Studies
  • 5 Things You Can Do To Get You Started

Date

             Tuesday, April 29, 2014
            

Schedule           

              11:30 to 12:00 Check-in and Lunch Selection

              12:00 to 1:00 Session Presentation, Q&A

Location

           Northwoods Software
           1572 E Capitol Drive
           Shorewood, WI  53211

lunch option             

A variety of Jimmy John's subs, chips, and beverages for just $5 at the door. Or, bring your own lunch and learn for free.

Presenters

     Jim Brophy
      Kelly Dockry Lentini

Or email or phone Mary at 414-914-9115.

Coming Soon:Emerging Trends in Website Design-May 1

 

Huge fonts...long pages...we’ve compiled the top 25 newest design trends, and scrutinized them with our team of usability experts. We’ll let you in on the 15 trends that work and the many that don’t during this fast-paced tour of 2014 website design trends.

Date

     Thursday, May 1, 2014

Schedule       

             8:15 to 8:30 Check-in and coffee selection

             8:30 to 10:30  Session Presentation, Q&A 

 

Presenter

             Patrick Bieser

New Location

              Northwoods
              1572 E Capitol Drive
           Shorewood, WI 53211

 

Or register by phone by calling Mary at 414-914-9115.

Back to Sessions

Coming Soon: *Successful Online Product Catalogs for Manufacturers & Distributors *Location: A.O. Smith Headquarters-May 8

Strategy & Design

 

Leading manufacturers nationwide trust Northwoods with their websites, applications and online strategies. Are you ready to think forward about your web presence? Join us at this free learning event and find out how to maximize your online potential.

We’ll cover:
 

  • Dealer/Rep Locators
  • Product Catalogs
  • Product Configurator
  • Multiple Language Sites
  • PIM (Product Information Management)
  • ERP Integration
  • Custom Applications
  • When to go mobile
  • and more!

Key takeaways:
 

  • 5 conversion-driving processes
  • Web traffic: reaching your potential
  • Manufacturing website best practices
  • Web tools that boost business value
  • Forward thinking: planning your strategy
  • and more!

Who should attend:
 

  • Manufacturing business owners, directors, managers
  • Marketing directors and marketing teams
  • Website staff & management

Date

Thursday, May 8, 2014


Schedule

8:15 to 8:30 Check-in and coffee selection
8:30 to 11:00 Session Presentation, Q&A

 

Cost

Free


PRESENTER

Patrick Bieser

location

A.O. Smith Headquarters
11270 West Park Place
Milwaukee, WI  53224

REGISTER

LOCATION

Finding Northwoods

Northwoods - specializing in web design and software - is located just west of Shorewood High School, on East Capitol Drive in Shorewood, WI. 


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About Northwoods Software and Web Design

Northwoods presents workshops free of sales pitches. You want to learn.  We want to earn your business. The best way to accomplish both is to offer useful information you will value. 

Like what we teach? Then call and ask us to introduce our products and services.

Still not sure? Ask any of the 3,000 people who have attended one of our workshops in the past five years.

Northwoods Software and Web Design is the developer of Titan Content Management System (CMS) which offers powerful, yet user friendly, web authoring and editing for non-technical users. Our Titan CMS blends high functionality with superior usability and ease-of-use.

Upcoming

Writing for the Web

Common sense approach to creating a usable and content rich website. Apr 24, Jun 5, Jul 17

SEO - Planning Your Strategy

Not sure where to start with search engine optimization? Let our experts show you how to break down the steps of the SEO process. We’ll take you on a tour of our SEO analysis and share client examples from the starting gate to proven results. Apr 29

Emerging Trends in Website Design

Fast-paced tour of 2014 website design trends. May 1

Successful Online Product Catalogs for Manufacturers & Distributors

Join us at this free learning event and find out how to maximize your online potential. May 8 *Location A.O.Smith Headquarters 11270 West Park Place, Milwaukee, WI 53224

Responsive Web Design Strategies

Responsive design is the best way to ensure your website looks good on any screen size - smartphone to desktop. This fast-paced workshop covers key strategies for successful responsive design projects. May 13

Intranet Best Practices

Learn how to improve productivity, cut costs, and implement the features employees and partners need. May 15

Google Analytics - An Introduction

Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. Jun 10

ABC's of SEO

Learn about the ABC's of SEO at this learn workshop. Jun 17

Planning Your Website Redesign

Our strategy team will engage seminar attendees to discuss existing strategies, examine current web sites and provide high-level answers to common web site related questions. Jun 19

Titan CMS Overview

Titan CMS is a full featured yet flexible and intuitive content management system. We will show you how Titan CMS can help you. Jul 22

Social Media - Doing It Right

Learn how to focus your time and resources on the media choices that will support your business goals at this learn workshop. Jul 24

TESTIMONIALS

"Just a quick note of thanks for helping me increase my downloads by 25%!  I made changes to my landing page based on what I learned at your recent  workshop and my downloads improved from 7,000 a month to over 8,700 a month in less than 30 days.  Thanks!"

Charles Rathmann

B.Sc. l Marketing Communications Analyst l Marketing

"I’ve been extremely pleased with our selection of Northwoods to provide the software development and maintenance for our website!
We continue to get rave reviews about the website and numerous hits as well.  Entrepreneurs are using the site for assistance in growing their business."  

Daniel J. Steininger
BizStarts Milwaukee Board Member

 

Miss a Session?

See our list of past Northwoods Workshops and Seminars to download session materials or view selected videos.

CONTACT NORTHWOODS

Questions about a Learn @ Lunch or Workshop? Send an email or give us a call at 414.914.9115

Northwoods Software
1572 E Capitol Drive
Shorewood, WI 53211

 

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NORTHWOODS SOFTWARE provides web design and development, custom software development and the Titan CMS content management tool to companies in Milwaukee, the Midwest and nationwide. Visit the Northwoods corporate site or call Rick Fessenbecker at 414.914.9102 for more information. © 2013 Northwoods Software Development, Inc.