Learn at Northwoods

Join us at our free website development and website design workshops held several times each month at Northwoods Software. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.

  Google Analytics - An Introduction


Fred Pike

Fred Pike is the Managing Director / COO of Northwoods and has been with the company since 2004. Fred is especially interested in organic SEO, metrics and analytics, and web usability. Fred frequently helps Northwoods’ clients with these aspects of their websites.


Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. Google Analytics provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

In this introductory session, you’ll learn the basics of Google Analytics.  We will highlight of some of the main areas in an easy-to-understand format.

We’ll show you how to use Google Analytics tools to evaluate:

  • Where your website visitors are coming from
  • How many users are visiting your site more than once
  • How your visitors are finding your site
  • How long your users are staying and what pages they’re visiting
  • How to use your website and analytics to increase visits and conversions

Key Takeaways

  • Basic understanding of Google Analytics
  • Setting up a dashboard with the features most important to your organization
  • Using results to inform marketing plans
  • Knowledge of the most popular Google Analytics reporting, tracking and analysis tools

Who should attend:

  • Anyone interested in improving their knowledge of how visitors interact with their website



Date & Location

Tuesday, March 10
1572 E Capitol Drive
Shorewood, WI  53211


11:30am - 12:00pm
    › Check-in and lunch selection

12:00 - 1:00pm
    › Session Presentation, Q&A

Coming Soon:  The ABC's of SEO

Join us for this free workshop


David Mayer

Account Director
Northwoods Software



From a top down perspective we will help you demystify the Search Engine Optimization, or SEO process.

You'll learn:

  • The value of SEO
  • Incorporating SEO into your internet marketing plans
  • The SEO process - start to finish
  • SEO tips and tricks
  • And more!

After attending this workshop, attendees be will armed with the knowledge to:

  • Understand and consume SEO information
  • Build justifications for SEO for your organization
  • Begin to create a solid SEO plan
  • Hire and work with an SEO agency

Who should attend:

  • Business owners, directors, managers
  • Marketing directors & marketing teams
  • Anyone who owns, manages or works on a website


Lunch Option:
$5.00 (Jimmy John’s subs)

Date & Location

Tuesday, March 17
1572 E Capitol Drive
Shorewood, WI  53211


11:30am - 12:00pm
    › Check In / Lunch Selection
12:00pm - 1:00pm
    › Session Presentation / Q&A


Finding Northwoods

Northwoods - specializing in web design and software - is located just west of Shorewood High School, on East Capitol Drive in Shorewood, WI. 

View Larger Map

About Northwoods Software and Web Design

Northwoods presents workshops free of sales pitches. You want to learn.  We want to earn your business. The best way to accomplish both is to offer useful information you will value. 

Like what we teach? Then call and ask us to introduce our products and services.

Still not sure? Ask any of the 3,000 people who have attended one of our workshops in the past five years.

Northwoods Software and Web Design is the developer of Titan Content Management System (CMS) which offers powerful, yet user friendly, web authoring and editing for non-technical users. Our Titan CMS blends high functionality with superior usability and ease-of-use.

Please wait while we gather your results.


Google Analytics – An Introduction

Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. Mar 10

ABC's of SEO

Learn about the ABC's of SEO at this learn workshop. Mar 17

Writing for the Web

Common sense approach to creating a usable and content rich website. Mar 19

Responsive Web Design Strategies

Responsive design is the best way to ensure your website looks good on any screen size - smartphone to desktop. This fast-paced workshop covers key strategies for successful responsive design projects. Mar 24

SEO - Planning Your Strategy

Not sure where to start with search engine optimization? Let our experts show you how to break down the steps of the SEO process. We’ll take you on a tour of our SEO analysis and share client examples from the starting gate to proven results. Mar 31

Planning Your Website Redesign

Our strategy team will engage seminar attendees to discuss existing strategies, examine current web sites and provide high-level answers to common web site related questions. April 9

Social Media - Doing It Right

Learn how to focus your time and resources on the media choices that will support your business goals at this learn workshop. April 16

Titan CMS Overview

Titan CMS is a full featured yet flexible and intuitive content management system. We will show you how Titan CMS can help you. April 21

Emerging Trends in Website Design

Fast-paced tour of 2015 website design trends. April 30


Leverage your website investment by building microsites to help promote and market specific products and services. We will demonstrate the opportunities for search engine marketing and measuring the effectiveness of online and offline promotional efforts. May 5

Successful Online Product Catalogs for Manufacturers & Distributors

Join us at this free learning event and find out how to maximize your online potential. May 14

Intranet Best Practices: Strategy & Design

Learn how to improve productivity, cut costs, and implement the features employees and partners need. July 16


"Just a quick note of thanks for helping me increase my downloads by 25%!  I made changes to my landing page based on what I learned at your recent  workshop and my downloads improved from 7,000 a month to over 8,700 a month in less than 30 days.  Thanks!"

Charles Rathmann

B.Sc. l Marketing Communications Analyst l Marketing

"I’ve been extremely pleased with our selection of Northwoods to provide the software development and maintenance for our website!
We continue to get rave reviews about the website and numerous hits as well.  Entrepreneurs are using the site for assistance in growing their business."  

Daniel J. Steininger
BizStarts Milwaukee Board Member



Questions about a Learn @ Lunch or Workshop? Send an email or give us a call at 414.914.9115

Northwoods Software
1572 E Capitol Drive
Shorewood, WI 53211


Miss a Session?

See our list of past Northwoods Workshops and Seminars to download session materials or view selected videos.

Connect with Northwoods

Join us on Facebook    Join us on Twitter  Follow us on YouTube  Follow us on GooglePlus

Join our email list to keep
current on upcoming events
and news.  

Enter your email: 

NORTHWOODS SOFTWARE provides web design and development, custom software development and the Titan CMS content management tool to companies in Milwaukee, the Midwest and nationwide. Visit the Northwoods corporate site or call Rick Fessenbecker at 414.914.9102 for more information. © 2014 Northwoods Software Development, Inc.