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Learn at Northwoods

Join us at our free website development and website design workshops held several times each month at Northwoods Software. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.

Intranet Best Practices - Aug 28

Guidelines for budget sensitive companies

 

If you have more than 20 employees, you need an Intranet. Intranets are home to large amounts of information and are portals to key applications.

Good intranets increase productivity. Bad intranets waste time or don't get used much.  Research shows that an Intranet’s success -- no matter the size -- is tied to its usability. The most frequent Intranet user complaint is they "can't find" something they need.

This 90 minute workshop is a fast paced review of Intranet best practices and covers guidelines for design, governance, usability, search, content, content management and training. We share how Intranets evolve over time and the features and improvements that mark each of the six stages of Intranet evolution.  Screen shots from local and national Intranets are used to illustrate points.

The workshop is based on lessons learned from 10 years of building big budget corporate enterprise Intranets as well as low budget Intranets for non-profits.  Our Intranet clients include Snap-on, Briggs and Stratton, ABB, AIG (before the bailout), City of Milwaukee and many other small, medium and large businesses.  All together, Northwoods has over 400 web development and web design clients across the US.

Learn what you might be doing wrong on your current Intranet and how you can fix it for free.  Learn ideas for building a new Intranet or improving your current Intranet.

What You'll Learn

  • Design elements and key characteristics of an effective Intranet
  • 60 Intranet best practices
  • How to calculate an Intranet ROI (so you can sell ideas to management)
  • The stages of Intranet evolution and how to get to the next stage
  • Keys to creating and managing Intranet content

Invest 90 minutes and and learn how to improve productivity, cut costs and implement the features employees and partners want.

Date:  

Thursday, August 28, 2014

   
Schedule

  8:15 to 8:30 Check-in and Coffee Selection
  8:30 to 10:30 Session Presentation, Titan CMS Demo, Q&A

 

location

Northwoods Software
1572 E Capitol Drive
Shorewood, WI 53211

Presenter

The workshop is presented by Patrick Bieser, founder of Northwoods, usability expert and architect of Titan CMS.

You can also e-mail or call 414-914-9115 and ask for Mary.

Coming Soon: Writing For The Web - Sep 4

Guidelines for copy, layout and usability
 

Reading computer screens is slower and harder than reading from paper.  If you want users to "get" your message, you need to write less text, write to be scanned and avoid marketing speak.  Research shows that users don't like to scroll -- however, there are a few important exceptions.  These are just a few of the topics covered in our free 'Writing For The Web' workshop.

The workshop will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.  This two hour free workshop is targeted at anyone who owns or works on a website.  It has been attended by thousands from the Milwaukee area.  Companies such as Baird, Snap-on, Johnson Controls, and the Archdiocese of Milwaukee have sent entire marketing teams.  (Why not?  It's free, and it's NOT a hidden sales pitch.)  Everyone will enjoy the "live looks" at web sites submitted from those in attendance.

Patrick Bieser, Founder of Northwoods, presents his common sense and sometimes humorous approach to creating a usable and content intelligent web site.  Patrick couples his 15 years of web experience with his research on the most successful sites on the Internet today into a high energy and provocative presentation.

We'll Cover:

  • Good Content vs. Bad Content.  How to Tell the Difference.
  • Selected Screen Shots Illustrating Key Points
  • Different Content for Different Page Types
  • 10 ways to Increase Traffic
  • Common Content Myths
  • SEO (Search Engine Optimization)
  • User Psychology Behaviors
  • Flash vs JQuery.  The Good and the Bad.
  • Navigation and Findability


Date

Thursday, September 4, 2014


Schedule

 8:15 to 8:30 Check-in and coffee selection
 8:30 to 11:00 Session Presentation, Q&A


Cost

 Free

 

location

Northwoods Software
1572 E Capitol Drive
Shorewood, WI  53211

REGISTER
 

Email or call 414-914-9100, press 0 and ask for Mary.


PRESENTER 

Patrick Bieser, Founder of Northwoods and a recognized local expert in the strategic use of websites and the Internet, will present his proven take on creating content optimized for both users and search engines.  

Patrick couples his technical expertise with high energy and humor in what will be an enjoyable and provocative presentation.

The information in this seminar has been gathered from Northwoods' work with clients like Briggs & Stratton, Ellsworth Adhesives, Mercola.com, Childrens Hospital, Snap-On Tool, Ziegler Co, City of Milwaukee, American International Group (AIG) and a great variety of other small and medium sized organizations.

Northwoods is the developer of Titan Content Management System (CMS) which offers powerful yet user friendly web authoring and editing for non-technical users.  Our Titan CMS blends high functionality with superior usability and ease-of-use.

Coming Soon: Successful Websites & Online Catalogs for Manufacturers *New Location - Sep 11

Strategy & Design

 

Leading manufacturers nationwide trust Northwoods with their websites, applications and online strategies. Are you ready to think forward about your web presence? Join us at this free learning event and find out how to maximize your online potential.

We’ll cover:
 

  • Dealer/Rep Locators
  • Product Catalogs
  • Product Configurator
  • Multiple Language Sites
  • PIM (Product Information Management)
  • ERP Integration
  • Custom Applications
  • When to go mobile
  • and more!

Key takeaways:
 

  • 5 conversion-driving processes
  • Web traffic: reaching your potential
  • Manufacturing website best practices
  • Web tools that boost business value
  • Forward thinking: planning your strategy
  • and more!

Who should attend:
 

  • Manufacturing business owners, directors, managers
  • Marketing directors and marketing teams
  • Website staff & management

Date

Thursday, September 11, 2014


Schedule

8:15 to 8:30 Check-in and coffee selection
8:30 to 11:00 Session Presentation, Q&A

 

Cost

Free


PRESENTER

Patrick Bieser

*New location

SE Wisconsin Regional Planning Commission
Hwy 164 north of I-94 on Rockwood Drive
W239 N1812 Rockwood Drive, Waukesha

REGISTER

Coming Soon: Google Analytics-An Introduction- Sep 16

JOIN US AND GET INTRODUCED TO THE BASICS OF GOOGLE ANALYTICS
 

 

Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. Google Analytics provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

In this introductory session, you’ll learn the basics of Google Analytics.  We will highlight of some of the main areas in an easy-to-understand format.

We’ll show you how to use Google Analytics tools to evaluate:

  • Where your website visitors are coming from
  • How many users are visiting your site more than once
  • How your visitors are finding your site
  • How long your users are staying and what pages they’re visiting
  • How to use your website and analytics to increase visits and conversions

Key Takeaways

  • Basic understanding of Google Analytics
  • Setting up a dashboard with the features most important to your organization
  • Using results to inform marketing plans
  • Knowledge of the most popular Google Analytics reporting, tracking and analysis tools

Who should attend:

  • Anyone interested in improving their knowledge of how visitors interact with their website


Date

Tuesday, September 16, 2014


Schedule

 11:30 - 12:00 Check-in and lunch selection
 12:00 - 1:00 Session Presentation, Q&A

 

lunch option              

A variety of Jimmy John's subs, chips, and beverages for just $5 at the door. Or, bring your own lunch and learn for free.

 

Presenter

Fred Pike

Fred Pike is the Managing Director / COO of Northwoods and has been with the company since 2004. Fred is especially interested in organic SEO, metrics and analytics, and web usability. Fred frequently helps Northwoods’ clients with these aspects of their websites.

 

location

Northwoods Software
1572 E Capitol Drive
Shorewood, WI  53211

REGISTER
 

Email or call 414-914-9100, press 0 and ask for Mary.

 

LOCATION

Finding Northwoods

Northwoods - specializing in web design and software - is located just west of Shorewood High School, on East Capitol Drive in Shorewood, WI. 


View Larger Map

About Northwoods Software and Web Design

Northwoods presents workshops free of sales pitches. You want to learn.  We want to earn your business. The best way to accomplish both is to offer useful information you will value. 

Like what we teach? Then call and ask us to introduce our products and services.

Still not sure? Ask any of the 3,000 people who have attended one of our workshops in the past five years.

Northwoods Software and Web Design is the developer of Titan Content Management System (CMS) which offers powerful, yet user friendly, web authoring and editing for non-technical users. Our Titan CMS blends high functionality with superior usability and ease-of-use.

Upcoming

Intranet Best Practices

Learn how to improve productivity, cut costs, and implement the features employees and partners need. Aug 28

Writing for the Web

Common sense approach to creating a usable and content rich website. Sep 4, Oct 30

Successful Websites & Online Catalogs for Manufacturers

Join us at this free learning event and find out how to maximize your online potential. Sep 11*New Location: SE Wisconsin Regional Planning Commission Hwy 164 north of I-94 on Rockwood Drive. W239 N1812 Rockwood Drive, Waukesha

Google Analytics - An Introduction

Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. Sep 16

ABC's of SEO

Learn about the ABC's of SEO at this learn workshop. Sep 23

Successful Websites & Online Catalogs for Manufacturers

Join us at this free learning event and find out how to maximize your online potential. Oct 1 *Location: Badger Meter, 8635 Washington Ave, Racine, WI 53406-3738

SEO - Planning Your Strategy

Not sure where to start with search engine optimization? Let our experts show you how to break down the steps of the SEO process. We’ll take you on a tour of our SEO analysis and share client examples from the starting gate to proven results. Oct 7

Planning Your Website Redesign

Our strategy team will engage seminar attendees to discuss existing strategies, examine current web sites and provide high-level answers to common web site related questions. Oct 16

Social Media - Doing It Right

Learn how to focus your time and resources on the media choices that will support your business goals at this learn workshop. Oct 23

Titan CMS Overview

Titan CMS is a full featured yet flexible and intuitive content management system. We will show you how Titan CMS can help you. Oct 28

TESTIMONIALS

"Just a quick note of thanks for helping me increase my downloads by 25%!  I made changes to my landing page based on what I learned at your recent  workshop and my downloads improved from 7,000 a month to over 8,700 a month in less than 30 days.  Thanks!"

Charles Rathmann

B.Sc. l Marketing Communications Analyst l Marketing

"I’ve been extremely pleased with our selection of Northwoods to provide the software development and maintenance for our website!
We continue to get rave reviews about the website and numerous hits as well.  Entrepreneurs are using the site for assistance in growing their business."  

Daniel J. Steininger
BizStarts Milwaukee Board Member

 

Miss a Session?

See our list of past Northwoods Workshops and Seminars to download session materials or view selected videos.

CONTACT NORTHWOODS

Questions about a Learn @ Lunch or Workshop? Send an email or give us a call at 414.914.9115

Northwoods Software
1572 E Capitol Drive
Shorewood, WI 53211

 

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NORTHWOODS SOFTWARE provides web design and development, custom software development and the Titan CMS content management tool to companies in Milwaukee, the Midwest and nationwide. Visit the Northwoods corporate site or call Rick Fessenbecker at 414.914.9102 for more information. © 2014 Northwoods Software Development, Inc.