Learn at Northwoods

Join us at our free website development and website design workshops held several times each month at Northwoods Software. We cover useful, relevant and current web topics.  Our free workshops have been attended by thousands in the Milwaukee area, businesses across Wisconsin, and throughout the Midwest.

  Successful Websites & Online Catalogs for Manufacturers

Free Web Strategy Workshop for Manufacturers

Learn the essentials of an effective manufacturing website and digital marketing requirements for the unique needs of manufacturers. We'll share insights and best practices that increase website traffic, leads and sales for the manufacturing industry.


  Pat Bieser

President & Founder
Northwoods Software

We’ll Share:

  • Ten rules of effective product detail pages
  • SEO & social media strategies for manufacturers
  • Creating effective content
  • Dealer/rep locator design
  • ERP integration
  • Managing graphics & data from multiple sources
  • Mobile websites & more

Who should attend:

  • Manufacturing & distribution business owners, managers
  • Marketing directors & marketing teams
  • Website managers & staff



Date & Location

Thursday, September 10

1572 E Capitol Drive
Shorewood, WI 53211


8:15am - 8:30am
    › Check In / Coffee
8:30am - 11:00am
    › Workshop / Q&A

Coming Soon:  Google Analytics - An Introduction

Join us for this free workshop!


Fred Pike

Fred Pike is the Managing Director / COO of Northwoods and has been with the company since 2004. Fred is especially interested in organic SEO, metrics and analytics, and web usability. Fred frequently helps Northwoods’ clients with these aspects of their websites.


Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. Google Analytics provides valuable data on website traffic, keywords, most visited pages, trends and more to assist in your marketing and communications planning.

In this introductory session, you’ll learn the basics of Google Analytics.  We will highlight of some of the main areas in an easy-to-understand format.

We’ll show you how to use Google Analytics tools to evaluate:

  • Where your website visitors are coming from
  • How many users are visiting your site more than once
  • How your visitors are finding your site
  • How long your users are staying and what pages they’re visiting
  • How to use your website and analytics to increase visits and conversions

Key Takeaways

  • Basic understanding of Google Analytics
  • Setting up a dashboard with the features most important to your organization
  • Using results to inform marketing plans
  • Knowledge of the most popular Google Analytics reporting, tracking and analysis tools

Who should attend:

  • Anyone interested in improving their knowledge of how visitors interact with their website



Date & Location

Tuesday, September 15 
1572 E Capitol Drive
Shorewood, WI  53211


11:30am - 12:00pm
    › Check-in and lunch selection

12:00 - 1:00pm
    › Session Presentation, Q&A


Finding Northwoods

Northwoods - specializing in web design and software - is located just west of Shorewood High School, on East Capitol Drive in Shorewood, WI. 

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About Northwoods Software and Web Design

Northwoods presents workshops free of sales pitches. You want to learn.  We want to earn your business. The best way to accomplish both is to offer useful information you will value. 

Like what we teach? Then call and ask us to introduce our products and services.

Still not sure? Ask any of the 3,000 people who have attended one of our workshops in the past five years.

Northwoods Software and Web Design is the developer of Titan Content Management System (CMS) which offers powerful, yet user friendly, web authoring and editing for non-technical users. Our Titan CMS blends high functionality with superior usability and ease-of-use.

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Successful Online Product Catalogs for Manufacturers & Distributors

Join us at this free learning event and find out how to maximize your online potential. September 10

Google Analytics – An Introduction

Google Analytics (GA) is a powerful website tracking tool that helps measure your online marketing and website effectiveness. September 15

Writing for the Web

Common sense approach to creating a usable and content rich website. Sept. 17

Responsive Web Design Strategies

Responsive design is the best way to ensure your website looks good on any screen size - smartphone to desktop. This fast-paced workshop covers key strategies for successful responsive design projects. Sept. 22

SEO in 2015 and Beyond

SEO in 2015 is about more than keywords and page titles. Learn how to develop a modern, comprehensive SEO strategy for your website and implement tactics. Sept. 24

Planning Your Website Redesign

Our strategy team will engage seminar attendees to discuss existing strategies, examine current web sites and provide high-level answers to common web site related questions. October 1

Kick Starting Your Content Marketing Strategy

Learn how to integrate content, SEO, and social media to develop a complete content marketing strategy. Oct. 8

Titan CMS Overview

Titan CMS is a full featured yet flexible and intuitive content management system. We will show you how Titan CMS can help you. October 13

Social Media - Doing It Right

Learn how to focus your time and resources on the media choices that will support your business goals at this learn workshop. October 15

Emerging Trends in Website Design

Fast-paced tour of 2015 website design trends. October 29

Return of the Microsite

Leverage your website investment by building microsites to help promote and market specific products and services. We will demonstrate the opportunities for search engine marketing and measuring the effectiveness of online and offline promotional efforts. November 10

Intranet Best Practices: Strategy & Design

Learn how to improve productivity, cut costs, and implement the features employees and partners need. November 19

Miss a Session?

See our list of past Northwoods Workshops and Seminars to download session materials or view selected videos.

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"Just a quick note of thanks for helping me increase my downloads by 25%!  I made changes to my landing page based on what I learned at your recent  workshop and my downloads improved from 7,000 a month to over 8,700 a month in less than 30 days.  Thanks!"

Charles Rathmann

B.Sc. l Marketing Communications Analyst l Marketing

"I’ve been extremely pleased with our selection of Northwoods to provide the software development and maintenance for our website!
We continue to get rave reviews about the website and numerous hits as well.  Entrepreneurs are using the site for assistance in growing their business."  

Daniel J. Steininger
BizStarts Milwaukee Board Member



Questions about a Learn @ Lunch or Workshop? Send an email or give us a call at 414.914.9115

Northwoods Software
1572 E Capitol Drive
Shorewood, WI 53211


NORTHWOODS SOFTWARE provides web design and development, custom software development and the Titan CMS content management tool to companies in Milwaukee, the Midwest and nationwide. Visit the Northwoods corporate site or call Rick Fessenbecker at 414.914.9102 for more information. © 2014 Northwoods Software Development, Inc.